About Salem Academy and College:

Salem Academy and College is the oldest continuously operating educational institution for girls and women in the country.  Since 1772, the institution has engaged in transformational change to innovate women’s education. Founded with the mission of making education accessible to all, Salem has a rich 252-year-old history and a long-standing track record of educating girls and women who are prepared to make a bold impact locally, nationally and globally through liberal arts education.  Salem Academy is a boarding and day college preparatory school with focus on interdisciplinary learning using STEAM, wellness and leadership. Salem College is the nation’s only liberal arts college exclusively dedicated to developing the next generation of health leaders. Our graduates are committed to making the world a better, healthier and more equitable place.

Niche lists Salem Academy as the No. 1 boarding school in North Carolina; No. 5 college prep high school in North Carolina as well as the No. 1 college prep school in the Greensboro/High Point/Winston-Salem, NC area. Salem Academy has students from more than 10 states and 5 countries. Over 85% of the faculty and staff have a master’s degree or higher.  Courses are taught at the college prep, honors, AP and dual enrollment levels.  The unique partnership and shared campus with Salem College allows for collaboration with college faculty/staff on curriculum ideas, club activities and more. Salem completed its 250th-anniversary campaign exceeding a $12.5M goal.

Salem Academy is located in Winston-Salem, North Carolina, a vibrant college town known as the “City of Arts and Innovation”. Winston-Salem is a lively academic community, home to six institutions of higher education and more than 26,000 students. Winston Salem has a collaborative and engaged academic community with strong private and public schools, excellent healthcare systems, and affordable housing. The Winston-Salem area also offers a rich variety of cultural opportunities and has a vibrant art and restaurant scene. Within a few hours of campus are mountains for skiing, camping, or hiking; rivers for whitewater rafting; and the beautiful ports and beaches of North and South Carolina.

Position Summary:

The Marketing and Communications Manager manages institutional marketing and communications initiatives for Salem Academy and College. This includes working closely with the Executive Director of Marketing and Communications to elevate the institution’s brand across multiple communications platforms by engaging a diverse group of audiences – prospective students, current students, alumnae, faculty, staff, and community partners – through consistent communication tactics and effective brand messaging.

The Marketing and Communications Manager is responsible for managing social media platforms for Salem Academy and Salem College, managing projects for the department using Asana, developing graphic design for institutional marketing pieces, taking photography at events, enhancing website SEO, creating digital marketing campaigns, ensuring institutional brand is consistent across campus, using Constant Contact for newsletters, and developing monthly analytics reports to evaluate marketing and communications institutional effectiveness.

Essential Duties and Responsibilities:

• Manage all aspects of social media from developing strategy, content planning, creating social media graphics and photography, scheduling, posting, and writing copy
• Manage multiple social media profiles and accounts on platforms like Facebook, LinkedIn, Twitter, Pinterest, YouTube, and others
• Build strategy around paid social media marketing, boosting, and digital advertising
• Engage with online audiences through responses and comments and by fostering relationships with followers, brand advocates, and influencers
• Manage the MarCom’s department’s multiple projects using the online project management tool Asana
• Regularly collaborate with others on various marketing and communications efforts like graphic design, reports and publications, content calendar, videography and photography, media relations, event planning, e-marketing, newsletters, website, and more
• Assist the Executive Director of Marketing and Communications with developing strategic communications and marketing plans and multimedia campaigns
• Thoroughly research and understand Salem’s diverse target audiences and which platforms they curate content / develop content and stories based on target audiences’ perceptions and preferences
• Prepare and regularly report on social media, website and Constant Contact analytics and adapt strategies based on data and outcomes
• Develop and manage a weekly content calendar for Salem Academy and College
• Collaborate with the in-house videographer/photographer to help create and secure video content for various social media platforms and capture engaging photos for content
• Collaborate with the videographer/photographer to substantially build Salem’s YouTube channel and its storytelling content
• Represent the MarCom department in meetings, project kickoff discussions, and at events

Qualifications:

Required Qualifications:

• Bachelor’s degree in communications, marketing, public relations, digital media, journalism, or related field
• Five or more years of related work experience in managing multiple communications platforms for marketing and communications
• Graphic design skills in Canva, graphic design skills in Adobe Creative Suite preferred
• Superb project management skills with the ability to work on multiple projects with competing deadlines
• Ability to work across the institution to curate social media stories and creative content
• Excellent interpersonal skills with the confidence to work with a diverse group of colleagues and external stakeholders
• Strong capabilities to take initiative and self-direct planning efforts while also collaborating with colleagues to develop integrated efforts
• Superb writing skills that can adapt based on the type of communications platform
• Firm understanding of branding campaigns, launches, and messaging
• Enjoy being a part of a team and helping others across the institution with their MarCom requests
• Comfortable working on high-level and high-pressure external communications that build brand reputation and maintain positive relationships with a diverse group of stakeholders
• Knowledge of higher education or education industry preferred

Physical Functions:

While performing the responsibilities of the Marketing and Communications Manager, the employee is required to sit for varying lengths of time; bend, reach, lift, push, and pull up to 25 pounds; occasionally stand, walk, and kneel and regularly ascend/descend stairs; use hands and fingers to handle or feel and manipulate keys on a keyboard; perform extended periods of work at a computer workstation, view a computer monitor; perceive sounds at normal speaking levels with or without correction, and receive detailed information through oral communication; express and exchange ideas by means of spoken word; and work in an office setting.

Application Process:

To apply, please send a letter of interest addressing your qualifications for the position along with a resume and contact information for three professional references to meagan.coughlin@salem.edu. The letter of interest may be addressed to Meagan Coughlin, Executive Director of Marketing and Communications. The review of applications will begin immediately and will be ongoing until the position is filled.

Salem Academy and College is an equal employment opportunity employer and does not discriminate on the basis of race, color, national origin, age, religion, disability status, sex, sexual orientation, gender identity, veteran status, pregnancy, or any other characteristic protected by law in its employment practices.