About Salem Academy and College:

Salem Academy and College is the oldest continuously operating educational institution for girls and women in the country.  Since 1772, the institution has engaged in transformational change to innovate women’s education. Founded with the mission of making education accessible to all, Salem has a rich 252-year-old history and a long-standing track record of educating girls and women who are prepared to make a bold impact locally, nationally and globally through liberal arts education.  Salem Academy is a boarding and day college preparatory school with focus on interdisciplinary learning using STEAM, wellness and leadership. Salem College is the nation’s only liberal arts college exclusively dedicated to developing the next generation of health leaders. Our graduates are committed to making the world a better, healthier and more equitable place.

Niche lists Salem Academy as the No. 1 boarding school in North Carolina; No. 5 college prep high school in North Carolina as well as the No. 1 college prep school in the Greensboro/High Point/Winston-Salem, NC area. Salem Academy has students from more than 10 states and 5 countries. Over 85% of the faculty and staff have a master’s degree or higher.  Courses are taught at the college prep, honors, AP and dual enrollment levels.  The unique partnership and shared campus with Salem College allows for collaboration with college faculty/staff on curriculum ideas, club activities and more. Salem completed its 250th-anniversary campaign exceeding a $12.5M goal.

Salem Academy is located in Winston-Salem, North Carolina, a vibrant college town known as the “City of Arts and Innovation”. Winston-Salem is a lively academic community, home to six institutions of higher education and more than 26,000 students. Winston Salem has a collaborative and engaged academic community with strong private and public schools, excellent healthcare systems, and affordable housing. The Winston-Salem area also offers a rich variety of cultural opportunities and has a vibrant art and restaurant scene. Within a few hours of campus are mountains for skiing, camping, or hiking; rivers for whitewater rafting; and the beautiful ports and beaches of North and South Carolina.

Position Summary:

As part of Salem Academy and College’s marketing and communications team, the Creative Lead will tell the Salem story through photography, videography, graphic design, and website management. We want you to represent the Salem brand through photo and video shoots, promotional photography, and videography that helps us build brand awareness from short clips to long-form storytelling content that shares the Salem story in authentic and innovative ways. The ideal candidate will manage the design and content for Salem Academy and Salem College websites using WordPress and also create marketing materials using Adobe Creative Suite and Canva.

Reporting to the Executive Director of Marketing and Communications, the Creative Lead will be involved in a wide range of projects that strengthen and enhance the Salem brand. The ideal candidate is highly knowledgeable about marketing and communications trends and is driven to creatively capture brand messaging and Salem stories. Your creative content will be used on Salem’s website, social media platforms, during presentations, special events, print publications, advertising, email marketing, media relations, student recruitment, and other outreach efforts.

Essential Duties and Responsibilities:

• Capture and edit videos and photos using digital imaging technology, techniques, methods, and formats for videography and photography
• Manage agency requests from various people and departments and maintain a schedule of video and photo shoots, website updates, and graphic design needs
• Manage two websites using WordPress to maintain brand integrity and design through creative content and imagery
• Collaborate closely with the team to suggest photo, video, and marketing ideas that improve and promote Salem’s mission and its brand
• Organize, manage, and maintain the institution’s image and video library
• Engage in regular meetings, communications, and brainstorming sessions with campus colleagues to develop creative content for multiple departments
• Help build Salem’s YouTube channel as a storytelling platform by producing relevant and engaging content to connect with multiple audiences and stakeholders

Qualifications:

Required Qualifications:

• Bachelor’s degree in videography, photography, graphic design, communications, journalism, marketing, or a closely related field
• Five years of experience with content creation for marketing and communications platforms including photography, videography, website management, and graphic design
• Expert knowledge and skill with professional photo and video equipment including cameras, lenses, microphones, lighting, and backdrops
• Understanding and experience with social media and other digital media platforms, especially YouTube
• Effective interpersonal skills with the desire to work with a diverse group of internal and external partners in a supportive role
• Enjoy providing support to institutional departments and helping others with their creative content development
• Demonstrate the ability to collaborate with team members and other staff to complete timelines and projects
• Comfortable with being flexible and adaptable in a fast-paced environment and adhering to fast and impromptu deadlines
• Ability to work on multiple projects with varying deadlines while producing high-quality work and exercising extreme attention to detail
• Comfortable receiving direction, then executing individual projects independently, taking initiative, and making sound decisions
• Adaptability to work flexible work hours including some evenings and weekend

Physical Functions:

While performing the responsibilities of the Creative Lead, the employee is required to sit for varying lengths of time; bend, reach, lift, push, and pull up to 25 pounds; occasionally stand, walk, and kneel and regularly ascend/descend stairs; use hands and fingers to handle or feel and manipulate keys on a keyboard; perform extended periods of work at a computer workstation, view a computer monitor; perceive sounds at normal speaking levels with or without correction, and receive detailed information through oral communication; express and exchange ideas by means of spoken word; and work in an office setting.

Application Process:

To apply, please send a letter of interest addressing your qualifications for the position along with a resume and contact information for three professional references to meagan.coughlin@salem.edu. The letter of interest may be addressed to Meagan Coughlin, Executive Director of Marketing and Communications. The review of applications will begin immediately and will be ongoing until the position is filled.

Salem Academy and College is an equal employment opportunity employer and does not discriminate on the basis of race, color, national origin, age, religion, disability status, sex, sexual orientation, gender identity, veteran status, pregnancy, or any other characteristic protected by law in its employment practices.